Advertising networks allow you to partner with affiliate marketers to increase sales and traffic to a website. The affiliate marketer will place ads, text, and product links on their website and market your ad through e-mail and search marketing campaigns. As an advertiser, you pay a commission for click-through, lead or sale. This dramatically increases your sales force, and you only pay for performance.
Performance Marketing Categories
Pay-Per-Click Advertising
When an affiliate marketer refers a consumer through your advertisement to your website, you pay a small fee. This is a less common incentive program with affiliate advertising, because Google is currently the most used search engine and they offer a click-through incentive program called AdSense, you’ve probably seen AdSense on almost every website you’ve visited. In order to appear in the the AdSense program you need to
Pay-Per-Lead
With a pay-per-lead incentive program, every time an affiliate marketer refers a consumer to your website and they perform a predefined action, you pay the marketer a fee. Depending on the provider, you can break an action into a work flow.
Pay-Per-Sale
With a pay-per-sale program, every time an affiliate marketer sends someone to your website, and that visitor is converted into a sale, you pay the affiliate marketer a commission.
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